Deliverability

What good is email marketing if it never shows up in their inbox?

Email deliverability is an incredibly important part of email marketing. There's nothing more frustrating than spending days designing the perfect campaign only for it to end up being flagged as SPAM and never read. To minimize the chances of this happening, SendLabs employs a full-time professional whose primary responsibility is maintaining ongoing relationships with Internet Service Providers and carefully watching our delivery rates each day.

• Our delivery servers have been whitelisted by major ISP's - including AOL, Hotmail, MSN and Yahoo.
• Our team monitors blacklists daily and resolve issues with black listing immediately.
• Until a customer has been approved, every large campaign is reviewed by our team before it can be delivered. Any spammy campaigns are removed and the account closed immediately.
• Our team verifies all large lists that are imported and ensures they comply with our strict permission policy. Every email sent using our software contains a single-click unsubscribe link.
• Our abuse email account is monitored closely and every complaint is followed up promptly.
• Our software is directly integrated into abuse complaint systems for some large ISP's. If a sender receives an unacceptable number of complaints their account is terminated.
• We've partnered with Return Path's enhanced delivery monitoring tools - providing our infrastructure and our clients visibilty in real-time as to how well their mail is received.

In short, we try our very best to ensure every last email sent through SendLabs is permission based and doesn't impact on the quality and reputation of our service - and more importantly, your recipients.