Josh

Hey Kohl's! Where's my $5 at? Refining the email marketing in-store signup process

Posted on Friday, January 15, 2010 by Josh
It's never a good thing to be reminded by a piece of paper about an email list you wanted to sign up for. [More]
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Josh

Roll Tide! Roll Email! A Lesson In Timing

Posted on Thursday, January 14, 2010 by Josh
A lesson in email marketing timing from ESPNShop. [More]
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Josh

The ultimate in holiday email marketing annoyance

Posted on Tuesday, December 29, 2009 by Josh
When planning out your campaigns for next year, don't follow the lead of this company. [More]
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Josh

A Sampling of Black Friday Emails

Posted on Friday, November 27, 2009 by Josh
A look at some Black Friday email campaigns, courtesy of the mixed martial arts industry. [More]
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Josh

Holiday Email Marketing Thoughts For Campaigns You Should Have Planned Out Already

Posted on Wednesday, November 25, 2009 by Josh
Yeah, you're a bit late if you haven't planned out your holiday email marketing attack yet. Here's some suggestions anyway as my holiday gift to you. [More]
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Josh

Even the Great Email Marketers Make Mistakes

Posted on Tuesday, November 3, 2009 by Josh
Everyone makes mistakes, even great email marketers like Dunkin' Donuts. Learn how they responded when they accidentally sent out the wrong offer. [More]
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Brett

5 things I want you to commit to doing as an email marketer - starting now.

Posted on Thursday, October 29, 2009 by Brett
Here are five things you can start doing immediately to improve your email marketing. What are you waiting for? [More]
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Josh

An excuse to be on Facebook: add email signup to your fan page

Posted on Tuesday, October 27, 2009 by Josh
You have a SendLabs account. You have a Facebook fan page. Stop playing Farkle and actually put both to use! [More]
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Josh

Split testing rocks the email party, so why don't you invite it in?

Posted on Wednesday, October 14, 2009 by Josh
Split testing rocks harder than Axl on the Sunset Strip in the 80s. So why aren't you using it, Yanni? [More]
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Josh

Email Marketing: Are You Adding A Modify Details Link? You Should.

Posted on Friday, August 28, 2009 by Josh
While it's crucial and necessary to give users the opportunity to single-click unsubscribe, how about also giving them the option to modify their details? There's nothing more frustrating than simply wanting to update your email address, yet you're given a bunch of hoops to jump through or worse: no option at all! [More]
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