Posted on Wednesday, October 21, 2009
by Brett
How Hubspot and Gary V. can inspire you today.
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Posted on Tuesday, October 6, 2009
by Josh
If email marketing is so dead, why are two sports-driven blog sites using email to drive traffic?
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Posted on Thursday, October 1, 2009
by Josh
When a well-known New England brand made a mistake, they turned to email to help smooth things over.
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Posted on Monday, August 10, 2009
by Josh
In the fight against spam, we find ourselves traditionally falling on the side of those that are trying to make the email marketing world a better place by reducing the amount of junk mails and junk senders. However, when a marketer is sending as the...
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Posted on Tuesday, July 28, 2009
by Brett
Thank you Gmail!
We too believe the only email that should ever appear in anyone's inbox is one that people want. As many of you know, many web-based email clients include a button allowing users to report email as spam. While this has most certainl...
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Posted on Tuesday, June 16, 2009
by Josh
Email continues to be "dead" in the most opposite definition of the word as research giant Forrester Research released an interesting report Monday about what they forecast for the future of our business.
In the release, Forrester is forecasting tha...
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Posted on Wednesday, June 10, 2009
by Josh
Thanks again to the good folks at Marketing Profs, who are again running original email marketing content from yours truly. I've written a few well-recieved columns for the site including Man Bites Giraffe: A Look At Subject Lines and TMI: Less Is Mo...
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Posted on Friday, May 29, 2009
by Josh
Some light numbers for you on a Friday afternoon...
Our intern Emily was hard at work this week doing some investigation into U.S. based email service providers (like us!) and how our industry uses social media to push their brands. Here's a look at...
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Posted on Wednesday, May 20, 2009
by Josh
Three email marketing newslinks that you might find handy and inspiring: NHL, Papa John's and Twitter.
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Posted on Thursday, April 2, 2009
by Brett
"Do you offer advice on developing a mobile version of an email as more and more of my customers are retrieving emails on their mobile devices?" is a question I'm starting to get more and more. As an able-bodied email marketer, you're probably thinki...
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