Notes from the Lab

The SendLabs Blog

Wednesday, June 11, 2008

Email marketing anticipation is met with action: SL6 is here!

An update on the new SL6 with my personal three favorite items. [More]

Tuesday, May 13, 2008

Looking for BETA customers

Hello everyone, As many of you know, we are on the 5th version of SendLabs and are about to role out the 6th iteration. It's packed with new features and functionality and we think you are going to love it. With that said, we are looking for new clients and existing clients to help ... [More]

Thursday, May 01, 2008

What the heck is an API?

If you're a gearhead (code monkey, etc.) then you've probably got some API grease on your hands at this point in your career. However, if you're a marketer, most likely you've heard of the term, but haven't quite understood what it is or its benefit to you. Remember the d... [More]

Wednesday, April 23, 2008

Multiple lists or one?

Often we see customers uploading new lists into their accounts over and over again, often with the same subscribers. I think they might be thinking that each campaign requires a new list. Or perhaps they are only importing a smaller piece (a segment) of their house list to mail to. I want to make ... [More]

Wednesday, February 20, 2008

Small upgrade - tracking "click to view online"

We just made a small update. When you send out an email with a system header (see below), we automatically generate a link that allows those to view a copy of your email in a browser. The small oversight (actually we knew it - we just took a while to get to it), was that we were not tracking click... [More]

Thursday, January 31, 2008

Email Marketing: Campaign Preview Follow-Up

I just wanted to drop a quick follow-up and give everyone a list of email clients and spam filters our new Campaign Preview service runs a test of your creative against. [More]

Wednesday, January 30, 2008

Email Marketing: Campaign Preview Now Available

Tell me if this sounds familiar: you create an email campaign, you send yourself a test, make sure it looks good in your email program, and then cross your fingers hoping that it looks the same to everyone on your list - no matter what email program they use to look at it. [More]

Thursday, September 06, 2007

IT Pros Rejoice: The SL API Is Here

Ladies and gents, allow me to introduce SL-API, our latest offering. (And yes, we know that's basically an acronym for 'slappy'. Witty, ain't it?) [More]

Friday, July 20, 2007

Email Marketing: Our Lab Is Constantly Creating

Even though it's summer, we've been in the lab constantly working, tinkering and tightening and mixing using our Periodic Table of Email Elements. We're always open for suggestions on improvements, so drop us a line at thecrew@sendlabs.com for your thoughts on what we've done and what we haven't done yet. [More]

Wednesday, February 28, 2007

SendLabs Product Update: More Selling Space!

Hello all - just wanted to push out a small update. We just revamped our system generated header. This is the bit of copy that shows up above your email that prompts your users to add you to their address book as well as offers them a way to view the email online. Here is a recap of what changes w... [More]