We've been helping more and more of our clients with their event marketing initiatives. By looking to email marketing as the primary workhorse, we've created a pretty powerful digital event marketing approach that gets better and better with each event. In addition to allowing clients to deliver branded, rich-graphical emails, they've also had the ability to tap into the unique metrics of email to measure responses in real-time, much in the way they would if their intent was to get people to buy something, etc.

In the case of digital event marketing, our clients don't measure click-thrus to purchase or increase sales, but measure RSVP responses and non-responses, thereby creating new targeted lists and increased RSVP's and ultiamtely attendance with a series of autoresponders and followup mailings.

At the end of the day, the speed, flexibility and measurement of email allows our clients to realize cost savings and increased results with their marketing dollars by building event promotions around the power of email. With the addition of event micro-sites, we're now offering truly turn-key, digital event marketing systems and services that clients are loving.