I have returned to form on Marketing Profs.com and have written a new article entitled So Many Choices, So Little Difference: A Five-Point Email Marketing Service Provider Checklist. While I think working with yours truly at SendLabs is just plain ducky, here are some questions you should ask of us and any ESP you may be evaluating. An excerpt if I could?

"In our great planet, there are approximately 5,320 email marketing companies. Alright, alright: I'm exaggerating a bit, because I have no idea how many there truly are.

What I do know is that via a Web search you can find a slew of companies that tout the virtues of this email service and that email service and that other service over there in the corner. And here you are: a corporate marketer who has the sole purpose of finding the right company to assist you in providing software and service to get your email marketing campaigns off the ground.

(No wonder so many of us in the marketing biz have gray hairs at an early age.)

Thankfully, yours truly is here to give you an email service provider (ESP) checklist, a handy-dandy guide that you can use whether you're venturing into email for the first time or shopping around for a new provider."

To view the full article, just click the logo below. It's perfect for nighttime stories with your kids, bathroom reading or just looking cool at your local trendy coffee shop.