So I'm from Boston (OK, I lied. New Hampshire technically). I love the Sox and I had some mixed feelings on news that Manny would no longer "be Manny". If you're unaware (seriously?), Manny Ramirez was traded to the West Coast Dodgers moments before the trade deadline passed recently and Red Sox nation is divided. So what's this have to do with email marketing? Follow me as I show you how a minor league baseball team (and yes, a SendLabs customer), used email marketing, the timing of current events, and a little humor to create more opens to their most recent email campaign.

So the subject line showed in my inbox: Nashua Pride Propose Trade for Boston Red Sox Manny Ramirez.

I knew instantly it was a farce, but it was funny enough to get me, a baseball fan, to open and read more. Click the following screenshot to check out the creative job they did writing the copy of the email. Well done Nashua. The only suggestion I'd have to round this out is a call-to-action of some sort. You had me at hello. I was looking for what to do next - a most coveted reaction for all email marketers to elicit.