Posted on Wednesday, May 20, 2009
by Josh
A few quick hit links for some interesting email marketing stories I've found over the past week:
- NHL finds GREAT SUCCESS with using email marketing to target displaced fans: At the recent MediaPost Email Insider Summit, the National Hockey League did a presentation on how they used email marketing to advise fans when their favorite team was visiting an NHL arena near them (ex. you live in Atlanta and love the Boston Bruins). I found it interesting and staggering that their 2-person (!!!) internal team sends out 62 versions of weekly emails. The Tickets On Sale campaign system alone used 30 pieces of creative and 930 versions. Holy crap.
Here's the link to the article which is worth a read just to understand their setup alone.
- Papa John's will give you a discount for an email address. In other news, money begins falling from the sky: Finally, FINALLY, a restaurant that wants your email address and has a simple ploy to get it. Go in one of their shops, give them your email address using an in-store computer and after verifying it, you get a discount. How simple is that and why aren't YOU doing this?
Need more? "The company has also used a Facebook fan page to grab addresses. It has 293,000 fans. Some 130,000 of those came in the initial 24-hour period after launch, and 75% handed over an email locale, as there was an offer for a free pizza." Companies are terrified and lazy to ask for email addresses. Don't be one of those companies.
Read this to get inspired.
- Twitter updates their transactional emails: If you're using Twitter and getting updates on friend requests, you probably have noticed that the emails you're getting look a lot different as they are now housed in a template with some additional information. (But if email is dead like everyone says, why did they bother doing this? Hmmm.) I am surprised they haven't launched a real email newsletter with some advertising in it in order to recoup some of that V.C. money that they have used up.
Find a good story or case study out there? Let me know: josh [at] sendlabs [dot-com].