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SendLabs in Marketing Profs: Another Look At Email Marketing Subject Lines

Posted on Wednesday, June 10, 2009 by Josh

Thanks again to the good folks at Marketing Profs, who are again running original email marketing content from yours truly. I've written a few well-recieved columns for the site including Man Bites Giraffe: A Look At Subject Lines and TMI: Less Is More and now, I return with Man Bites Giraffe II which is another review of subject lines and how you, dear reader, can improve.

An excerpt:

Here's a quick refresher about why subject lines are important: Like the headline of a newspaper article or the teasers you see on a magazine cover, subject lines are designed to pull you in and get you to take some desired course of action.

A subject line is a door that invites others into your email-marketing open house. If you have something to sell or a message you want to get across, that subject line better be good—or else your prospects might head to a different neighborhood.

And the Golden Rule hasn't changed: Tell what's inside, don't sell what's inside.

For the rest of the article - which reviews subject lines from Green Day to Target - here you go. Comments welcome!

Posted on Wednesday, June 10, 2009 in Best Practices, Industry.

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